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Latest News-[Company News]
  2012-09-17
Title:
ZenithOptimedia Upgrades its Global Ad Forecast

Source:BtoB online.com - DAILY HEADLINES October 18, 2010

               ZenithOptimedia- PRESS RELEASES - Advertising Expenditure Forecasts, October 2010
 
New York—Publicis Groupe’s ZenithOptimedia media services agency has revised upward its global advertising spending forecast from 3.5% growth to 4.8% this year compared with 2009. In North America, Zenith Optimedia expects ad spending to grow 2.4% for the year rather than the 1.3% it predicted in July.
Latin America is providing explosive growth, according to Zenith Optimedia. The agency forecast that ad spending growth in that region will reach 16.8% for the year, compared with the earlier prediction of 7.0%.
B2b publications in the U.S. will experience an ad spending decline of 6.0% this year and 5.0% next year, ZenithOptimedia said.

The advertising recovery has continued to surprise on the upside, prompting

  • ZenithOptimedia to upgrade its forecast for global ad growth this year from 3.5% to 4.8%.
  • We have upgraded our forecast for all regions in 2010.
  • Our forecasts for 2011 have increased from 4.5% to 4.6%, but this now represents a mild slowdown from the unexpectedly strong 2010.
  • Advertising has shrunk as a proportion of world GDP from 0.88% in 2007 to 0.75% in 2010. We do not expect this proportion to rise while debt, unemployment and austerity threaten the recovery.
  • However, 2012 will be the strongest year of upturn so far, with 5.4% growth, and growth rates of 6%+ are in prospect once advertisers regain confidence in the economy.
  • Television and the internet did well in the downturn and will continue to win market share during the recovery. We predict television’s share to rise from 39.2% in 2009 to 41.6% in 2012, and the internet’s share to rise from 12.8% to 16.5% over the same period.

 About BtoB:  BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

About ZenithOptimedia: ZenithOptimedia is the member of Publicis Groupe. It is the world's leading media groups, in 72 countries with 218 offices. It offers a wide range of services, from the development of communications strategy, through executional planning, negotiation and implementation. It also co-ordinates campaigns across countries and regions, linking with clients in the way that best meets their individual needs. Its service is underpinned with the latest in research, tools and systems. Its main customers include Shanghai General Motors, L'Oreal, LVMH, China Mobile, Mars, Nestlé, Toyota and British Airways and so on.

 

 
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